San Diego Zoo Rebranding

The goal of this rebranding is to make the experience more cohesive and accessible, while still reflecting the zoo’s focus on wildlife, education, and conservation. Animals come from a wide range of habitats, each with distinct patterns, movements, and characteristics. The identity draws from that variety to create a flexible but consistent design language. Through the use of simple forms, recognizable shapes, and structured layouts, the overall experience becomes more engaging and easy to navigate,
The result supports both learning and exploration without unnecessary complexity.