ABOUT
Personal Project
Categories: Logo, Brand Identity, Advertising Design, Social Media Post
Classics is a plant cafe. They are looking to innovate the business by not only selling plants but also offering a beautiful green space in the middle of the city where people can relax, have a nice cup of coffee, and enjoy the company of nature. They’re targeting a younger crowd – the so-called “plant parents”, millennials living and working in OC, who might not have time for a pet or kids just yet but love to fill their houses with plants.
They want to take their brand to the next level with illustrations that can be used on social media, stationery, and packaging. Their aesthetics are sophisticated and elegant, with a hand-drawn aspect that brings an earthy feel to the brand.
DELIVERABLES
- Logo, brand identity, packaging design
